Towne & Locke is seeking an experienced Marketing Specialist to join our client’s growing team in Herndon VA / Washington, DC area, or REMOTE for the right candidate. This position offers a base salary of 70-80K plus 15-25% bonus plus insurance benefits, 401K, paid time off etc.

Towne & Locke is seeking an experienced Marketing Specialist. This unique opportunity will play a key role within North America, and will help develop and execute thoughtful and targeted B2B Marketing strategies that generate Marketing qualified pipeline. This is a perfect opportunity for a hands-on marketer to champion an innovative software solution in the fast evolving space of IT Service Management & IT Operations Management. This is an individual contributor role with no direct reports based in the Washington, DC area.

Responsibilities will include:
​

• Lead development and end-to-end execution of trade show, event, and webinar strategies to expand our sales pipeline with marketing qualified leads
• Develop and organize regional customer and prospect events within our Client's major target markets that align with account-based marketing strategies
• Identify, develop, and manage marketing initiatives to support events. Write content, design emails, landing pages, and implement targeted campaigns to drive awareness and ensure leads are nurtured throughout the sales cycle. Monitor lead conversion and assess ROI of the initiatives you manage.
• Liaise with the Global Head of Marketing on the implementation of marketing communication, planning, tactics and strategy for the NA region.
• Implement a mix of digital and traditional marketing strategies to generate sales leads.
• Implement the annual regional strategic marketing plan, to include sales / growth targets, market conditions, market activity, performance data and recommendations for future campaigns.
• Coordinating and overseeing project and event budgets, such as major NA events, regional user forums and customer user groups
• Monitoring and reporting on the effectiveness of strategies, campaigns and events.
• Actively establish goodwill and positive channels of communication for the collection and analysis of customer feedback on solutions and service provision, for example through use of surveys and discussion forums.
• Working closely with Sales to ensure that all customer and prospect information on the database is effectively maintained, so that campaigns, messages and media can be targeted appropriately

Requirements:

• Marketing executive level experience, ideally gained within an international software environment. Able to demonstrate previous experience in responsibilities at this level (as detailed above).
• Candidates must be confident and well-presented, with excellent communication skills, and the ability to represent the company at all levels.
• Exceptional project and time management skills.
• Highly motivated, responsive and focused, with excellent attention to detail.
• Highly IT literate
• Experience of digital marketing and proven track record in PPC campaign management and SEO.

Towne & Locke is an equal opportunity employer. We evaluate all applicants without unlawful consideration of race, color, age, religion, gender, marital status, disability, veteran status or any other characteristic protected by applicable law.